Sales Negotiation Mastery
Principled negotiation from the Harvard Negotiation Project: interests over positions, options for both sides, objective criteria, BATNA and ZOPA. Discovery with SPIN questions; value, anchoring and trading — never giving — concessions; handling "too expensive", "I need to think" and "we use someone else"; closing, walking away, and selling ethically under India's consumer rules. Every unit ends with a role-play against an AI buyer. Self-paced and online — there are no live classes to attend. The first unit is free; the full course is one payment of ₹499.
Enrolment and classes run on LangVR, the BRETS learning platform.
Talk to admissionsBRETS English Academy, Kochi. Call +91 97451 20343.
What is covered
5 modules, taught in this order.
- 0125 minUnit 1 · Principled negotiation
The Harvard method: people versus problem, interests over positions, options for both sides — and your BATNA.
- 0223 minUnit 2 · Discovery: questions that sell
SPIN questions, active listening, and qualifying so you spend time on the right buyers.
- 0324 minUnit 3 · Value and price
A value proposition in one sentence, anchoring, and the golden rule of concessions.
- 0424 minUnit 4 · Handling objections
Listen, acknowledge, explore, respond — for "too expensive", "I need to think" and "we already use someone".
- 0538 minUnit 5 · Closing and ethics
Asking for the decision, silence, walking away, selling ethically — and a full negotiation role-play.